Being designerly takes thinking, feeling, and acting like a designer. I’ve been thinking about and observing what it means to be designerly, and by using six such skills and behaviors
Never having been a sales representative, nor having ever played one on TV, I was curious about their typical workday. Adapting the first rule of design. User lockdown approach was to conduct video interviews.
Masked and socially distant, I walked a mile in their shoes through the dairy, pet food, and freezer aisles. This single visit uncovered many insights that had not come up in the video team.
Never having been a sales representative, nor having ever played one on TV, I was curious about their typical workday. Adapting the first rule of design. User lockdown approach was to conduct video interviews.
Masked and socially distant, I walked a mile in their shoes through the dairy, pet food, and freezer aisles. This single visit uncovered many insights that had not come up in the video interviews and online walkthroughs. I shared this with the team, spread across the world, and everyone could empathize with the sales representatives
